I have been in the Middle East for just over a year and it has been eye opening. Apart from the cultural adjustments, one of the things that has become a peeve is how Western companies do not recognize some of the differences that will impact their devices or their software outside of Western countries.

It is no secret that I am a big fan of RIM’s (Research In Motion) Blackberry. However, there are some things that should be considered when selling this product in the rest of the world. For example, the work week is different in the Middle East. Muslim religion dominates in the region and therefore Friday is the day of worship. Depending on the country, your other day off is either Thursday or Saturday. In some countries, they also work a half day on the Thursday. None of these can be accommodated by the Blackberry.

Although I can set Saturday as the first day of the week, there is no way for me to tell the Blackberry that Thursday and Friday are the weekends (or Friday and Saturday). This presents some minor annoyances such as viewing the month and the Blackberry shades the Saturday and Sunday. To some aggravating issues when it comes to having the alarm only active on weekdays.

It would be a simple change, as a screen that simply asks you to fill in some check boxes for weekend or weekdays.

Blackberry sales in the Middle East are growing rapidly. I have read that this is one of RIM’s fastest growing regions. There is both a status and fashion aspect to the Blackberry in the Middle East. Hopefully this will push RIM towards accommodating the the nuances of the region.

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2 Responses to “Using a Blackberry in the rest of the world, Research in Motion [RIMM] are you listening?”
  1. Very good points. Do you think anyone at RIM is listening?

  2. admin says:

    Well I am connected to a RIM board member, the GM for Middle East and a business development manager. Hope they are listening.

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